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RetentionTek

Use case guide

Salon rebooking: get the second visit

Rebooking math. First-to-second visit conversion. Reti drafts messages you review and send.

The problem

Retention is not a guessing game

Most service businesses track bookings, not returns. Completed visits tell you who actually comes back. RetentionTek starts with completed visit history, not future appointments.

Rebooking math

First-to-second visit conversion is the single biggest lever for salon retention. A client who returns for a second visit is far more likely to become a regular. RetentionTek calculates the first-to-second conversion rate from your imported visit history. The Retention Score weights this at 40 percent. See which services convert best and where the drop-off happens.

First-to-second visit conversion

The dashboard shows eligible first-time customers and whether they returned within 180 days. Each row includes the first service, the first visit date, and whether a second visit occurred. Reti drafts a message for any first-time client who has not returned. You edit the draft and send from your connected inbox. Nothing sends automatically.

Expected return windows per service

Color clients return every four to eight weeks. Cut clients return every four to six weeks. Treatment clients return on a provider-recommended schedule. RetentionTek calculates the expected return window per service category from your imported visit history. When a client passes their expected return date, they appear in the overdue list.

Import visits from your booking system

Export completed visits as CSV or XLSX from your booking system or POS. Maximum 2 MiB, 5,000 rows, 80 columns. The import maps customer identifiers, visit dates, attendance status, location, and service category. De-duplication prevents double-counting. No provider integration is required.

How it works

From visits to a decision in three steps

01

Import visits

Bring completed visits into a consistent customer record. Review dates, coverage, and the service context.

02

Understand the evidence

Review an explainable score and the return patterns behind it. See what the history supports and where it is incomplete.

03

Choose what happens next

Use the review queue to prioritize attention. A team member reviews the evidence and approves the next step.

RetentionTek's Retention Agent explains the score and supports the review workflow. Reviewing a signal does not automatically contact a customer or book an appointment.

Honest limits

What you should know before you start

SMS is not active

Email drafting and sending from your own inbox are the available channels.

Score withheld under 30 mature customers

The Retention Score is withheld when fewer than 30 mature customers exist per component. You still see the raw visit data and the overdue list.

No automatic sending

Reti drafts messages you edit. You approve the send from your own connected inbox. Nothing sends without your explicit approval.

Not an EMR

RetentionTek does not store medical records, diagnoses, or treatment notes. It works with operational visit data you export from your booking system or POS.

Simple pricing

Core plan: $249 per month or $2,490 per year

Includes the Retention Score, overdue review queue, Reti drafting (10 per workspace per UTC day), CSV and XLSX import, and the 14-day trial with 1,000 email credits (10 credits per email, up to 100 emails). No discount language. No hidden fees.

View full pricing

Frequently asked questions

Practical answers

What's a good rebooking rate?

Benchmarks vary by service type and market. RetentionTek does not publish absolute benchmarks. See the on-site retention benchmarks methodology for how to compare your rate against comparable businesses using cohort analysis.

Does it send messages automatically?

No. Reti drafts a message you edit. You approve the send from your own connected inbox. Nothing sends without your explicit approval.

Is SMS included?

No. SMS is not active in the current release. Email drafting and sending from your own inbox are the available channels.

What file formats can I import?

CSV and XLSX. Maximum 2 MiB, 5,000 rows, 80 columns. De-duplication is applied on import.

Does it replace my booking system?

No. Keep your booking system as the operational source. Import a scoped export to analyze retention.

What if I have fewer than 30 clients?

The Retention Score is withheld when fewer than 30 mature customers exist per component. You still see the raw visit data and can review the overdue list manually.

Bring back more customers

Make the next return
part of the plan.

Tell us about your business, your visit history, and the retention questions you want to answer.

Start your 14-day free trial