Sole proprietor or EIN, which texting registration fits you
There are two main registration paths, and the right one depends on whether your business has a US EIN.
Two paths
Businesses with a US EIN usually register a standard brand. People without an EIN, such as many chair renters and solo stylists or barbers, may use the sole proprietor path, which Twilio describes as designed for individuals and has lower limits on volume.
If you have an EIN
Standard campaigns go through more vetting, which Twilio notes can take several weeks. If you have an EIN, the standard path is usually the better long term fit.
If you do not have an EIN
Twilio notes that sole proprietor campaigns tend to be approved or rejected quickly. The tradeoff is lower limits on volume and numbers.
Which is right for chair renters and solo pros
If you rent a chair and do not have an EIN, the sole proprietor path may fit. If you have one, a standard brand is usually better.
How we help either way
Tell us whether you have an EIN and we pick the path and prepare the submission. Not sure? We will ask a few questions first. Texting for customers inside RetentionTek is rolling out. Registration is the first step, so you are ready when it reaches your account.
Frequently asked questions
Do I need an EIN to register for texting?
Not always. People without an EIN may use the sole proprietor path, which has lower limits. Businesses with an EIN usually register a standard brand.
I rent a chair. Which path is for me?
If you do not have an EIN, the sole proprietor path may fit. If you have one, a standard brand is usually better. We help you choose.