Rebooking rate calculator
Rebooking rate is the share of completed appointments that end with the client booking their next visit before they leave. Divide the number of appointments that left with a next visit booked by all completed appointments in the period, then multiply by 100. Enter your two numbers below to calculate it.
Calculator
Formula
Rebooking rate = (appointments that left with the next visit booked / completed appointments) x 100.
Worked example
Illustrative example: a studio completes 120 appointments in a month, and 78 of those clients leave with their next visit booked. Rebooking rate = (78 / 120) x 100 = 65%. These are fictional numbers, not a benchmark.
Frequently asked questions
What is the rebooking rate formula?
Rebooking rate = (appointments that left with the next visit booked / completed appointments) x 100, counted over the same period.
Is rebooking the same as retention?
No. Rebooking records a future appointment. Retention needs the client to actually come back, so track attended visits as well.
What counts as rebooked?
Pick one rule and keep it, for example a next visit booked before the client leaves checkout. Write the rule down so every period is measured the same way.